Whakapapa Threads is a pakihi Māori grounded in whakapapa, identity, and connection. Our kaupapa is to honour the stories, knowledge, and taonga passed down from our tūpuna, weaving them into contemporary streetwear that carries meaning beyond the garment itself.

Each piece is designed to tell a story connecting the past, present, and future while allowing our people to wear their identity with pride. Through design, we create space for culture, creativity, and expression to live in the everyday.

Alongside our collections, we also offer custom pieces created in collaboration with you. These garments are thoughtfully designed to reflect your own whakapapa, journey, and story ,something deeply personal that belongs to you and you alone.